PDF Ebook Professional's Guide to Value Pricing
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Professional's Guide to Value Pricing
PDF Ebook Professional's Guide to Value Pricing
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This guide contains detailed information on value pricing consulting, revenue management through value pricing, electronic commerce pricing, and the relationship between total quality service and value pricing. It examines the profitability of alternative pricing methods and discusses write-downs, self-esteem, and price psychology. Explaining how to stop undervaluing services, it evaluates which customers to keep and which to take on. A companion CD-ROM contains all the essential checklists and sample agreements.
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Product details
Paperback: 579 pages
Publisher: Aspen Law & Business; 3rd edition (December 15, 2000)
Language: English
ISBN-10: 0156072246
ISBN-13: 978-0156072243
Product Dimensions:
1.2 x 5.8 x 8.8 inches
Shipping Weight: 1.9 pounds
Average Customer Review:
4.7 out of 5 stars
8 customer reviews
Amazon Best Sellers Rank:
#684,887 in Books (See Top 100 in Books)
Read it over the weekend.. Loved it. I have followed Ron Baker's most recent work: Pricing on Purpose, Firm of The Future, and Mind over Matter... but wanted to reas his first book.. Fantastic, strongly recommend it if you can find it used... However, if you have to choose between this one and the "new" version of this book: "Implementing Value Pricing" get the new one Implementing Value Pricing: A Radical Business Model for Professional Firms
The book is great. Ron Baker provides insight into the valuation of services from an economics perspective and contrasts that with traditional notions of cost-plus pricing in the form of hourly fees. He encourages accounting and legal professionals to focus more on the customer and his/her needs in establishing an agreed price up front, rather than focusing on the service-provider's needs to cover costs. He provides historical insight into cost pricing and illustrates his arguments by suggesting what non-professional transactions might look like if other industries priced their goods or services like lawyers and accountants do.I purchased a used version of the book because it was nearly new and still had the original software with it--unopened. Unfortunately, the software is outdated and I cannot seem to utilize it. My lower rating does not reflect the quality of the book (which I recommend that everyone read) but to call attention to the outdated software and encourage others to buy a newer version.
I heard great things about this book which led me to purchase it. I was hesitant given it's age but I figured it had withstood the test of time. When I received it and started reading I was disappointed that it is targeted to CPAs of which I know nothing about. Just before throwing it aside and moving onto other more "valuable" books I decided to keep reading. I can't imagine the implications of not having continued.Being in the professional services industry I was looking for a book that would help me make sense of pricing my services and being valuable to my clients. I haven't read the entire book but I poured through most of it in a single evening. At the time I was reading this I was also preparing a proposal for a client and decided to take a risk and put to use some of what I had read. I was afraid and certain that my proposal would be rejected and that I would be ridiculed. Instead, to my surprise, the proposal was eagerly accepted without hesitation. Needless to say, I will be studying this book much deeper.Buy this book. It will take you to the next level. It's that good.
Run, don't walk, to order your copy of this book. Ron Baker does for pricing our services what Montgomery did for Auditing.What a novel idea, to get paid for the value of the services that we provide to our clients.Ron Baker's goal, as he so aptly describes it, is "to trash time sheets forever". Keeping track of time is the biggest waste of time ever perpetrated on professionals. Accountants have become slaves to the concept of "the almighty hour". We are not selling hours but intellectual capital.Ron takes you through every step necessary to start your trip to successful value pricing. You will learn exactly how to present this to your existing clients. You will also learn how to use a change order when there turns out to be hidden surprises that no one anticipated. He will explain the concept of service guarantees as an excellent way of gaining new clients and show you in detail how to draft service agreements to use. The book comes with a CD-Rom that has many forms and agreements referred to in the book.I don't know too many people who are thrilled about the idea of having any work done for them without knowing exactly what the cost will be. It's like boarding an airplane in Los Angeles, flying to New York, and being told your fare will depend on how many minutes you're in the air.Ron Baker is truly one of the very few original thinkers in the accounting profession. Listen to him; learn from him, and I promise you that you will improve your professional life and most important, your bottom line as well.
I read this book on the recommendation of a friend, Paul Dunn. Paul had already set me up to become a value pricing (VP) fan as that what he lives and breathes, and so I was already in a positive frame of mind to read the book. Well, the book blew my mind! It delivered on all of my expectations and then some. If you are serious about making a difference in your business, then you absolutely have to read this book.This book is not just for accountants and lawyers. It is for any service organisation that has a pricing policy. The science behind VP and how to value your services is incredible. And when you've read it, you'll see just how much common sense there is in VP.We are now working on introducing VP into our firm and while it's not going to be all beer and skittles as we go through the process, what we can see as possible on the other side of VP, we know will make it all worthwhile.Read and enjoy!
Having read the previous edition of this book for just 20 minutes I e-mailed the author to tell him that "I have seen this book described as the most important book in the profession. Without a shadow of a doubt, it will change my life."The new chapters make this latest edition even better. Read the chapter on Total Quality Service to understand how to compete in the future. Ron Baker will completely change your views on pricing professional services. You will start to charge what you are worth with a consequent improvement in both income and self esteem.Recently I was in a group of 70 accountants who listened to the author speak on Value Pricing for just ten minutes. At the end he received a standing ovation. In my 30 years in the profession I have never seen accountants show such enthusiasm for a speaker and his subject.If you want to change your professional (and personal) life for the better buy this book.
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